Sales Leader: "We're not sure if outbound will work for us."

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Sales Leader: "We're not sure if outbound will work for us."

Me: "What's going on?"

Sales Leader: "Our team's cold email reply rates are below 1%. And we're booking 1 out of every 37 cold call connects into a qualified meeting. It seems like our personas just don't respond to cold outreach."

Me: "That sounds like a lot of work! Tell me, how did you create the messaging?"

Sales Leader: "Our CMO created the sequences. He has 12 years of experience in this industry and is a total expert on everything HR."

Me: "Interesting. Who are your top two AEs?"

Sales Leader: "Brett and Chris."

Me: "How involved were they in the creation of the sequences?"

Sales Leader: 😳

~~~

This conversation happens multiple times every week on sales calls.

The people who create messaging for outbound sequences are not salespeople or haven't sold to a prospect in years (sometimes decades).

You have to STOP creating outbound messaging in a silo.

No one persona, regardless of experience, should create sequences. This is a collective effort.

⛔️ Outbound messaging: Common mistakes

- The senior most sales, enablement, or marketing leaders create new sequences
- Tops reps are not asked for their feedback
- Reps are forced to use cookie-cutter sequences
- Little to no buy-in ("these sequences suck")

✅ Outbound messaging: What to do instead

- Create a "messaging committee" of 5-7 people (top AEs, SDRs, CSMs, PMMs, leaders, etc.)
- Run new sequencing by your top reps for feedback
- Allow reps to customize the new sequences, add personalization, etc.
- Much better buy-in when reps don't feel like copy/paste robots

~~~

This isn't rocket science. If you work in a silo, you will NOT get great results from your team's outbound efforts.

Messaging is a collective effort. And must be created by people having real conversations with prospects every day.

Agree or disagree?

Ready to chat?

Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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