My take on AI in sales

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

My take on AI in sales:

✅ Extra set of hands
⛔️ Not an extra brain (yet)

I've tested dozens of AI solutions:

▶︎ Cold email writing

Great at scoring and editing cold emails. But not at writing them from scratch. Way more work to use prompts than writing yourself.

▶︎ Conversational Intelligence

Great at summarizing calls, but not at coaching me on how to sell better. Still not great at transcribing prospects with accents, creating a lot of bad data.

▶︎ Revenue Intelligence

Great at quickly troubleshooting deals (e.g. not multi-threaded, etc.), but not at deal coaching. You'll get insights into where a deal is at risk, but it won't coach you on how to address that with a champion.

▶︎ Cold Calling

Not great at scoring my calls. Not great to role-play or practice with. Not great at providing live, in-the-moment coaching.

▶︎ Follow Up

Great at finding highlights in sales calls. But not great at writing an effective follow-up email that focuses on the right talking points.

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I can go on and on.

AI won't replace salespeople anytime soon. But if you can't work with AI, you'll be replaced.

AI is in its early days, but I'm genuinely excited about ZoomInfo CoPilot. They're on the verge of AI being an "extra brain" to help your org. build higher-quality pipeline and close more deals.

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You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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