What’s a Rich Text element?
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
A take on the future of outbound:
⛔️ Specialization of roles (SDRs vs. AEs, etc.)
✅ Specialization of channels (phone vs. LinkedIn vs. email)
Mark Kosoglow shared this take in PipeGen live last week.
He shared an example from his time at Catalyst:
- SDRs didn't manage their own LinkedIn inboxes
- A "social coordinator" took on this role
- This individual booked twice as many meetings as the reps
(correct me where I'm wrong here, Mark)
Key Idea: Channel Specialists
Instead of leveling up every rep's phone, email, and social skills, you assign specialists in each of these areas. Mark pointed to how professional sports teams have an offensive coordinator, defensive coordinator, special teams, etc.
✅ Email
An email team sends killer outreach on behalf of reps, the rep responds to replies
✅ Social
A social team posts content and sends DM on behalf of reps to book meetings
✅ Phone
A phone team builds lists, finds phone numbers, conducts research, and loads up a dialer for the rep. SDR teams are leaner with reps who crush on the phones.
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This is the model a lot of the SDR & appointment-setting agencies use.
Personally, I'd love to see organizations move in this direction. It's simple in theory but requires a world-class ops leader to pull off.
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