The future of outbound

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The future of outbound is not:

⛔️ Turning SDRs into "influencers" or "thought leaders"
⛔️ AI written cold emails
⛔️ Any single channel being dead (phone, email, or social)
⛔️ AEs relying on marketing & SDRs to hit their number

The future of outbound is:

✅ Making the SDR role less "smile & dial" and more strategic

Sales teams will spend more time teaching SDRs about the personas they're prospecting to. What they care about. What their day-to-day looks like. The business problems their solution solves.

There will always be a need for proactively reaching out to prospects. Let's not pretend that SDRs are going to be thought leaders who generate a ton of inbound interest for their sales org.

✅ AE will be an "extra set of hands" vs. an "extra brain"

AI has nowhere near the ability to do the thinking for the rep. But it's very fast at compiling data points you'd otherwise gather manually.

AE will:

- Gather accurate contact data from multiple data sources
- Gather relevant triggers for you
- Suggest stakeholders to reach out to
- Tee you up with talking points
- Help you prioritize the best accounts

✅ Outbound will always be multi-channel

The hardest part about prospecting through phone & email is all the noise you're competing with. Email volume is at an all-time high. Cold call pick-up rates are at an all-time low.

Relevance & great timing will always be the answer to punching through.

The future of outbound isn't reliant on any one channel in particular. But on the ability of a rep to prioritize accounts most likely to engage, find relevant triggers, and engage with creative messaging.

AI will be a big help in this area.

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Agree or disagree with my takes?

I'm talking all about this and more in my coffee chat with Salesforce on Tues 6/18 @ 1pm ET.

Topic: How to make outbound work for you in 2024.

Register here to join us in the Slack channel: https://sforce.co/June18CC

Ready to chat?

Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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