Saying "sorry" in a cold call is unacceptable.

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Saying "sorry" in a cold call is unacceptable.

Remove this word from your vocabulary.

Prospects don’t need apologies. They need acknowledgement.

You’re not doing anything wrong. You didn’t hurt the prospect.

And you immediately lower your status by being overly apologetic.

Now, acknowledgment shows self-awareness. That you understand people don’t like being on the receiving end of a cold call.

It makes the prospect feel less crazy knowing that you understand their frustration.

Instead of saying...

🚫 “I’m sorry for interrupting your day…”

🚫 "I'm sorry, didn't mean to catch you on your cell..."

🚫 “I'm sorry, didn't know you were hopping into a meeting..."

Say this instead…

✅ “Sounds like I caught you right in the middle of something—I'll be quick..."

✅ “All good since I'm calling you out of the blue…”

✅ "Totally understandable..."

Then follow that up with relevant information about them.

Don’t apologize. Acknowledge.

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