The Outbound Equation™️

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The Outbound Equation™️

We developed this methodology after working with 200+ sales teams in the last few years.

It's all the parts needed to make outbound work for SDR teams, AE self-sourcing, and to help AMs prospect inside of the customer accounts.

Here are the three components:

✅ 1. The foundation

The non-negotiables the org should provide for the rep. Everything from ICPs/personas, to tech, and everything in between.

✅ 2. Org-execution

What leaders should do to ensure the long-term success of any outbound program.

✅ 3. Rep-execution

Skills that reps should excel at

The most common mistake we see:

⛔️ Focusing on rep-execution first, without providing the foundation

Sure, reps need training. But none of that matters if you can't provide clear guidance on where to spend time. You don't have a playbook. And your leaders don't know how to reinforce.

You have to start with the foundation first, enable the leaders, then enable the reps.

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To our knowledge, this is the first and only formal Outbound Methodology out there.

And we're excited to bring this to more orgs in 2026.

What would you add to this?

Ready to chat?

Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
Book a Call