Re-engaging closed/lost deals

Re-engaging closed/lost deals:

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⛔️ Leading with a new feature/product is LAZY (and ineffective)

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✅ Show you did your homework

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Don’t talk about new features unless a missing feature was why the deals was closed/lost.

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Here’s an example email:

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👇

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Subject: 12% cost-cutting initiative

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Hi Scott,

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Our teams previously connected last year regarding the priority to cut costs in the contact center by 12%.

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60,000 email tickets were coming in every quarter at an estimated $1.3M to handle these tickets and respond accordingly.

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ABC COMPANY was in a similar situation and used our help to reduce email volume and cost to serve by 25%+

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Is this still a priority heading into 2026? Or did you find a solve for this?

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Jason

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💬 Here’s the template

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Subject: [name of project]

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Hi [first name],

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Our teams previously connected [timeframe] regarding the priority to [initiative].

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[quantified problem].

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[similar client] was in a similar situation and used our help to [achieve outcome].

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Is this still a priority in [this year]? Or did you find a solve for this?

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Jason

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==========================

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The best place to get this information is from:

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- Notes in the CRM (good luck)

- Call recordings & transcripts

- Business cases or presentation decks

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Feed it into AI to help.

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Stop reaching out to "touch base" or tell buyers about your "new features," and you’ll have a much higher success rate.

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Happy hunting

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