Buyers in 2026 need a better reason to meet

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Our buyers carry the baggage from every...

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...bad sales call they've attended

...bait and switch they've been tricked by

...solution that didn't actually deliver the result

...rep who showed up completely unprepared

...cold email that's clearly a mass blast

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Buyers in 2026 need a better reason to meet.

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We call this the RTM. Without a compelling RTM, you're just another sales rep trying to give a demo.

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We worked with an SDR team that sells an automated welding solution. It's both hardware and software as a service.

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Their buyers: Operations & Manufacturing execs.

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Instead of "offering demos" they sold blind dates:

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⛔️ Instead of:

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"Can I show you a demo of our platform?"

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✅ They sold the blind date

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"I'd like to set you up with Dave. He's spent 10+ years working with hitch manufacturers like yours, talking to VPs of ops about the welder shortage crisis. He'll share what your peers are doing about it AND identify traditionally hard-to-automate welding parts you might be missing out on."

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The result? 15-20 minutes of pure value education in every first call (their intro calls are an hour).

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✅ How to put this into action

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Sell the expertise of the person the buyer will meet.

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SDRs: Hype up your AE's 10+ years in their industry

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AEs: Bring a solutions engineer or security expert to the call

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Former teachers selling EdTech? Lead with that credential

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Enterprise deals? Offer power-to-power (VP to VP) meetings

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~~~

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Every one of you can start using this immediately to book more meetings.

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Want to hear more from my conversation with Elric Legloire on the Outbound Kitchen Podcast?

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Watch here.

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Ready to chat?

Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
Book a Call
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