The first 30 seconds of your cold should be scripted

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The first 30 seconds of your cold should be scripted.

Here's why...

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But before you freak out—obviously, you shouldn't sound scripted. No different than a stand-up comedian who's told the same joke hundreds of times without sounding scripted.

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✅ 1) Predictability

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You'll feel way more at ease when you create consistency in your approach.

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Outside of tailoring a few things, you should say the same thing every call. This allows you to be hyper-attuned to the prospect.

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Example: "Hi Dave—it's Jason. Saw you're [relevant trigger about individual/company]. Have a minute for me to share why I called you specifically?"

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Rinse. And. Repeat.

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✅ 2) Tonality

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By not thinking so much about what you're going to say—you can focus on 'how' you're saying it. This is where tonality comes in.

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Pro tip: Slow is smooth, smooth is fast.

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Talk about 3/4 the speed you normally talk. Inunciate your words clearly.

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✅ 3) Consistency > Creativity

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Reps tend to over-index on creative "37 second" openers. The opener isn't what wins you the meeting.

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It's your confidence. Your delivery. Sounding like you've done this thousands of times.

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A consistent opener that WORKS is better than a creative opener you learned from LinkedIn.

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Nick Cegelski shared his thoughts with us on the most recent Playbook Episode: No, cold calling isn't dead (how to land a sh*t ton of meetings in 2025)

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Watch the full clip here.

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Agree or disagree on his take about scripting?

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