Cold Email mantra: Tell me something I don't know

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Cold Email mantra: Tell me something I don't know

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Want to get more responses?

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Tell your prospect something they don't know.

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If you pique my interest—you'll have my attention.

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Let's look at an example.

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The cold email in the image was sent to me recently. Here's my gripe with this email:

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- It's super generic

- It's making a big promise that they can lower my credit card fees

- It doesn't educate me at all

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✅ The rewrite

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Subject line: hidden fees

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Hi Jason,

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I'm sure with clients like Gong, Zoom, and Rippling you're dealing with large transactions.

You might be aware—but most consultants don't know about hidden charges behind the 3% credit card processing fees. Things like non-qualified downgrades, lost interchange credits on refunds, etc. account for 1/3 of these fees.

We recently helped a consultant recoup close to $30k in hidden fees like these.

Open to a quick chat to learn more?

David

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~~~

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This definitely would have gotten a response from me. I have no clue about what those hidden fees might be. And it's obvious this is personalized for me and my industry.

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How to put this into action:

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- Look back at the "aha" moments for your prospects in sales calls

- You might find goodies in competitive battlecards as well

- Package up those non-obvious insights into short snippets

- Create an email like the one above offering to share and educate

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Don't pitch how your solution is different. Speak to how the approach is different.

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You'll get way more responses using this than asking for a demo.

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Ready to chat?

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You need to pivot to outbound and reduce reliance on marketing.
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