Stop practicing on your prospects

Stop practicing on your prospects.

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You're throwing away opportunities.

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Don't get me wrong, the best way to learn is by doing. But you shouldn't try out a new talk track for the first time in a live situation.

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You would never apply this logic in any sport.

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In most sports, you practice far more than you play. By a factor of 5 or even 10:1.

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Here's how you can leverage ChatGPT to practice cold calling:

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✅ Prompt

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"You are a [persona] who works at a company like [typical target account].

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You're busy, hard to get a hold of, and you're not going to like that I'm cold calling you.

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I've attached my cold call talk track, along with how I should be handling objections. Please follow the Outbound Squad framework.

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I've also uploaded a few transcripts from recent cold calls with this persona. Use that as a guideline for how these calls usually go.

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Here's my company [website URL] so you have a better idea of what I do.

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I want to role-play a cold call with you.

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Here's exactly what you should be critiquing:

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1. Intro

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I will be using a permission-based intro. Listen to see if I stumble over my words, don't sound confident, or hesitate. If I do any of those things, give me an objection. Or hang up.

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I will then use a Reverse Pitch. The idea here is NOT to pitch my product. But to pitch the problems we hear from your peers. Again, if you hear me start to pitch the product—give me an objection or hang up.

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2. Hook

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During this call, we should get to a problem you might have that our solution could solve. I should be engaging you with great questions to find problems.

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Feel free to throw out more objections as well. If I don't do a great job of handling those objections, hang up.

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3. Close

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Lastly, I should be making an explicit ask for the meeting. When I set the meeting, you should be listening for a triple confirmation. I should confirm the day/time with you and ask you to accept the calendar invite on the call. I should be confirming the agenda with you. Lastly, I should let you know the confirmation process.

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After I complete the call, I would like feedback on two things I did well and two areas for improvement.

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Got it? Let me know and I'll speak with via voice."

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✅ Practice

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Send that promp. Then start talking back and forth with ChatGPT. This works best on the premium version.

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I like to do this for about 10 min before a cold calling block. Or anytime I'm trying to work out new messaging.

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~~~

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Leslie Venetz joined the Outbound Squad podcast to talk about practice and much more.

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Check out the full interview here: https://youtu.be/GA3uurbx9xg?si=0zNNfqQoYNpkm3rk

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How are you leveraging AI to practice your cold calls?

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