"Should we outsource SDRs?"

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

"Should we outsource SDRs?"

No, with rare exceptions.

There's a reason why customer churn is high at most of the outsourced SDR shops.

Outbound isn't as easy as paying $3-5k / month for a part-time SDR. And then expecting to see high-quality opportunities in 30-60 days.

I've NEVER worked with a client that was happy with their SDR agency.

- Poor show rates to meetings
- Terrible expectation setting with handoff
- Low-quality meetings with non-decision makers
- Few, if any, closed/won deals

But to be fair—it isn't always the SDR agency's fault.

Many of their clients expect them to be miracle workers.

An outbound-led sales motion is very different from an inbound-led sales motion.

If your AEs are used to meeting with inbound leads, they must be taught how to close outbound leads.

Prospects will likely not be problem-aware, there isn't a budget in place, and they probably won't have brand awareness.

Do not hire an SDR agency if:

⛔️ You've never done outbound before as an org.
⛔️ You sell enterprise
⛔️ You're breaking into new industries
⛔️ You haven't figured out your messaging or value drivers
⛔️ Your AEs aren't self-sourcing and doing their own outbound

No outsider will ever understand your customers as well as you do.

And it's only a bandaid to build a sales culture that doesn't understand how to excel at outbound.

It might make sense to work with an agency if:

✅ You know outbound works, but need help scaling it
✅ You've mastered messaging and value drivers
✅ Your AEs know how to close outbound deals

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Agree or disagree?

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Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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