Using cold emails to invite prospects to webinars?

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Using cold emails to invite prospects to webinars?

Don't make these mistakes

👇

A rep sent me this webinar invite the other day.


⛔️ Here's where they missed the mark:

→ Subject line is too "markety" sounding, doesn't feel 1-to-1
→ Email is too long to skim (148 words total)
→ Way too much information
→ Formatted like a marketing email
→ No clear call out for why I'd be interested
→ Too many options (3 hyperlinks)


✅ What they could have done instead:

I like this simple framework for webinar invites:

- [Short, boring subject line]
- [Personalized call out]
- [Social proof + takeaways from webinar]
- [ONE CTA]


💡 The rewrite:

▶︎ Email #1 (variation A) ◀︎

Subject line: Quick invite to Outbound 2.0

Hi Jason,

Your work with Rippling and Gong might make this interesting to check out.

Scott Martinis (8 years of experience growing SDR teams) is hosting a webinar with us on Outbound 2.0.

He's showcasing how sales teams like x, y, z are using AI to land higher-quality meetings (without wasting hours researching and writing email copy).

Mind if I shoot over an invite for the event on 3/8?

Katie

P.S. Don't have time to attend? Let me know, I'm happy to send a short recap

▶︎ Email #1 (variation B) ◀︎

Hi Jason—Scott Martinis is showcasing how sales teams like x, y, z are using AI to land higher-quality meetings (without wasting hours researching and writing email copy).

Mind if I send the invite your way for 3/8?

Katie

P.S. Might be some cool strategies you could show your clients like Rippling & Gong

▶︎ Email #2 (bump) ◀︎

Here's the link to check it out. 👈 (hyperlinked)

Katie

▶︎ Email #3 (bump) ◀︎

If it's quicker—I could sign you up and send over a 3-5 bullet recap.

Sound good?

Katie

______________________


Use this framework for webinar invites, and you'll see a massive increase in replies and sign-ups.

What feedback do you have for this cold email?

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