Prioritizing outbound for the first time as an org? Don't make these 5 critical mistakes

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Prioritizing outbound for the first time as an org?

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Don't make these 5 critical mistakes

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⛔️ Mistake #1: Messaging

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Don't let marketing, enablement, or senior execs create the sequences. Run messaging workshops with your top AEs, SDRs, and CSMs.

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What to do instead: Get the language from people on the front lines.

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⛔️ Mistake #2: Enablement

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Don't let inexperienced people run cold outreach enablement sessions. If you haven't made a cold call in your career, you're not allowed to teach reps how to make cold calls.

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What to do instead: Partner up with a third party or with an internal bad*ss rep to run enablement sessions together.

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⛔️ Mistake #3: Reinforcement

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Front-line leaders need to be taught how to reinforce & coach outbound. You can't have leaders holding reps accountable for something they don't know how to do themselves.

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What to do instead: Train the front-line leaders before training the reps

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⛔️ Mistake #4: Activity

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Avoid using arbitrary activity metrics. Your Account Executives will hate you for it.

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What to do instead: Reverse-engineer the sales math needed to hit target. Start with quota, opps needed, meetings needed, etc then work into an outbound activity target based on factual data.

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⛔️ Mistake #5: Leadership Participation

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The best orgs have leaders who lead from the front. You can't make outbound work without participation from the top down.

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What to do instead: Front-line leaders make cold calls. Execs participate in enablement sessions.

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Avoid these mistakes and you'll be much more successful with your outbound efforts.

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What would you add to the list?

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You need to pivot to outbound and reduce reliance on marketing.
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