5 types of bump emails (to double your cold email reply rates)

5 types of bump emails (to double your cold email reply rates)

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But first, why should you leverage bump emails?

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Your goal with cold emails is to reduce cognitive load. Less work for the buyer = more likelihood of taking action.

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Bump emails reduce the work of responding. You already sent a longer first email. Don't follow it up with another long email.

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Get extra mileage out of your first email.

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✅ 1) The “CTA Bump”

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This one’s simple. Send a 1-sentence follow-up email with a variation of the CTA.

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Examples:

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Does this align with your 2025 priorities?

Any chance this is top of mind for you?

Can I get a shot to share how this could help?

Interested in chatting further?

Worth a quick chat?

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✅ 2) The “Any Thoughts? Bump”

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Use a variation of “any thoughts” to bump the previous email.

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Examples:

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Any thoughts?

Dave, any thoughts?

Any thoughts on the cart audit?

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✅ 3) The “Value Bump.”

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Drop a valuable piece of content. It’s gotta be good.

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Example:

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Here’s how HR leaders are hiring international without the busy work.

We just ran a fireside chat with Nick Cegelski on Cold Calling and how to grow a sick mustache. Check it out here.

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✅ 4) The “Case Study Bump.”

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Share a relevant case study.

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Example:

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Here’s how Costco reduced alerts by half.

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✅ 5) The “Calendar Bump.”

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Simply share days/times that you can meet.

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Example:

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Any chance you’re free Wednesday at 1pm or 2pm PT to hear more?

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Which one's your favorite?

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