Two lessons I learned from the SDR Leaders of USA event

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Two lessons I learned from the SDR Leaders of USA event on Tues

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These two lessons are great ways to vet candidates better through the interview process.

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There's nothing worse than making a bad hire. Especially when you could've prevented it.

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✅ Self-awareness

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A common trait Kayla Fenske at Nooks finds in successful reps: they're very self-aware.

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- They know when they're falling behind

- They know their strengths/weaknesses

- They know how to navigate internal relationships (with their AE, etc)

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Here's the money question she asks towards the end of the interview process:

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"Out of everyone you've talked to so far, what green and red flags would everyone share about you?"

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✅ Coachability

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You don't teach coachability, you hire for it. Do NOT compromise on this one.

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Competency is great. You need to test their abilities to problem solve, write emails, make cold calls, etc.

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But great sales cultures are filled with coachable reps & leaders.

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Here's how to put this into action:

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- Give reps an exercise (write a cold email, etc)

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- Ask them to critique themselves

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- Then give them coaching

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- Give them homework to rewrite and send you the email

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Here's what to look for:

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- Are they receptive to your coaching?

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- Can they articulate their takeaways?

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- Do they put your coaching/feedback into action?

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You want reps who crave coaching.

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What are your favorite interview questions or exercises to find top reps?

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