7 proven cold email subject line formulas to drive 40%+ open rates

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

7 proven cold email subject line formulas to drive 40%+ open rates

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I use three buyer types for the examples below in this order:

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- EdTech: Director of Curriculum & Instruction
- Manufacturing: VP of Operations
- Healthcare: Head of Clinical Operations

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✅ 1. Pervasive problems.

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Identify specific issues on their website or in their tech stack. You can also focus on macro problems that almost everyone is experiencing.        

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Unfinished learning
Manual welds
Participant dropouts

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✅ 2. Industry trends.

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Focus on an industry trend or challenge that every prospect is thinking about.        

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Tiered support
Welders
Remote engagement

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✅ 3. Company/Organization initiatives.

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Use when you can identify a project or initiative within the company. For publicly traded companies, leverage Seeking Alpha and your AI solution to find these.    

   

WCUS achievement gaps
AI weld inspections
Empower trial efficiency

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✅ 4. Exec leadership quotes.

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Pull relevant quotes from execs creating thought leadership content on webinars, podcasts, LinkedIn, etc. Another great place to search is quarterly call transcripts for publicly traded companies.        

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”Improving student equity in 2026”
”2030 welding automation in Ford factories”
Rick’s comments on site interest

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✅ 5. People on their team & shared connections.

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Find specific people on the prospect’s team who are likely experiencing the problem you help with. Or reference people you’ve had conversations with.  

   

Tom’s district-wide learning outcomes
Dave said to reach out
Carol’s upcoming study

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✅ 6. Short pattern interrupts.

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These subject lines should feel very much like an off-the-cuff internal email.        

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student engagement idea
DET question
study delays

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✅ 7. Competitor share.

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This subject line works well if you’ve done a competitor analysis. Or if you’re working with their competitors.  

     

LAUSD / OCPS
John Deere, Kubota, Caterpillar
See Moderna?

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Which one's your favorite?

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