How to boost contact rates by 3.1x (Salesloft)

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Try Keep It Simple Sequencing (KISS).

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Here’s how it works:

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1) Multi-day. Run this pattern for three weeks.

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2) Multi-touch. 12-15 total touches (6 emails, 6 calls, and 3 social)

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3) Multi-channel. Response rates increase by 2-3x when combining multiple channels together.

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Each week’s email messaging will focus on a single priority from your talk track. Each week’s email messaging will be on a new email chain.

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Layer in these techniques:

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✅ Point voicemails to emails.

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Contact rates increase by 25.8% when you leave a voicemail (Orum). Asking for a callback is harder for the prospect than asking them to look at your email.

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Leave voicemails with a call-to-action similar to this: "...I'm going to send you an email here in a minute with the subject line 'Hi David, just left a voicemail.' This is Jason with Outbound Squad."

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✅ Double and triple tap.

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Mix multiple channels together in unison when possible. Call, leave a voicemail, and then send your email. Or queue up your emails in advance to go out during your call block. The goal is to stand out to your prospect.

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No naked activities (h/t Armand Farrokh).

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✅ Follow the engagement.

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Focus the majority of your “personalized effort” on prospects opening and engaging with your emails.

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✅ Bump emails.

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Leverage the “any thoughts?” or variations to bump the first email of your sequence.

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✅ Optimize the days/times of your emails and calls.