For my sellers out there making cold calls: You are NOT responsible for any prospect’s feelings

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

For my sellers out there making cold calls: You are NOT responsible for any prospect’s feelings.

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The root cause of call reluctance isn’t fear of rejection. That’s a symptom.

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We have a basic need to feel accepted. It's hardwired in every human being.

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In 6th grade, the most "popular" girl told me straight to my face: "I'd never go out with you. You're not popular."

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That sh*t hurt. It stuck with me for a decade. Made me really take rejection personally. And I remember exactly how I felt to this day.

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These situations leave permanent memories in your brain and body. It makes us do whatever it takes to avoid feeling that again.

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And in sales—it makes us seek validation from people.

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People who we don’t even know. And that don’t know us or care about us.

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Call reluctance is totally normal. It’s human nature to want your buyer's approval.

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But here's the trick: don't seek it by leading with how awesome your company or solution is.

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Instead, make it about them. Be curious about what they’re working on right now and where they might be having challenges.

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The real stuff that every one of their peers is dealing with.

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10% of buyers will be *ssholes. Just like our personal lives.

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Who gives AF.

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Make it your goal every cold call to start a conversation, not to get something from them.

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Who's with me?

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Ready to chat?

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You need to pivot to outbound and reduce reliance on marketing.
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