Stop using so many military and sports analogies

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Stop using so many military and sports analogies.

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Look, I'm guilty of this too.

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- We're close to the finish line
- Let's hit a home run
- That was a slam dunk
- Rally the troops
- Identify your targets
- Sales blitz
- The ball's in their court
- Let's call an audible

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Why's this a problem?

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I used a military analogy a few weeks ago on a sales call with four women sales execs. Then...blank stares. We had a great laugh, but it didn't land the point on Outbound Squad's differentiation.

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You likely have a diverse team. And you likely sell to diverse buyers.

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People of different genders, beliefs, cultures, socioeconomic upbringings, etc.

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You don't need to ditch these analogies altogether. But I encourage you to be more mindful of your audience.

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Here are some ideas so that you can see what I'm talking about:

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✅ Standardization

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It's what most leaders want. Every rep to follow a similar, structured process.

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Instead of: "It's all about field position. We need to get everyone working from the same playbook to get into the red zone in more of our deals."

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Try: "We're asking reps to get fit, but we're not giving them the meal plan and the workout plan."

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✅ Forecasting

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What every leader talks about non-stop. Better visibility into deals, what's going on, what will really close, etc.

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Instead of: "It's total fog of war. We can't see what's going on in our deals."

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Try: "It's like navigating back in the day without GPS. We can't see where we're going, and have no idea how to get back on track when we miss a turn."

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~~~

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I know these are subtle differences.

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But not everyone on your team watches football. Not everyone is into the military.

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Sure, they nod their heads in agreement, but your analogies don't really hit home.

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Mix it up. Try something different.

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And think about being inclusive of everyone on the team.

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What's your favorite non-sports or military analogy to use in sales or leadership?

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