The worst reps' calendars look like this
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Filled with WHITE SPACE.
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These reps spend most of their time reacting to:
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- Inbound requests
- Slack/Teams messages
- Client requests
- Their manager's requests
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Etc
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This is where White Space Blitzes come in.
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You need structured activities to fill 30 and 60 min. gaps in your calendar.
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Anything that helps move the needle on pipeline or closing a deal.
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This is all about picking up the phone, sending emails, and making sh*t happen.
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Here are examples of white space blitzes you can do:
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White Space Blitzes (AE Edition)
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- Bottom of the funnel blitz: Pull up deals with active proposals and call your champions to de-risk those deals (make sure you know who the signer is, solid next steps, mutual action plan, etc)
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- Middle of the funnel blitz: Email/call to multi-thread mid-stage deals, have 1:1 conversations with key stakeholders, call your champions to de-risk these deals
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- Top of funnel blitz: See below
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β White Space Blitzes (BDR/SDR Edition)
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- Stalled deal blitz: Call/email through deals that died to lack of access to power
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- No show blitz: Call/email through prospects who no-showed meetings
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- Engagement blitz: Call/email blitz through prospects opening emails, connecting on LinkedIn, etc
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- Closed/lost blitz: Call/email blitz through closed/lost opportunities
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- Marketing leads blitz: Call/email blitz webinar leads, case study downloads, etc
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How do you maximize white space in your calendar?
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