Don't tell me cold calling doesn't work if you do a 30-second product pitch as your opener

Don't tell me cold calling doesn't work if you do a 30-second product pitch as your opener.

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Duh.

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That's never worked that well. And during economic uncertainty, it never works.

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Here's how the best cold callers book 3x more meetings than the avg. rep (Gong)

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👇

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Don't sell your solution—sell the problem.

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STOP talking about your solution. The prospect doesn't give a sh*t.

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When cold calling, you have one job:

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⛔️ Not to sell the meeting

⛔️ Not to sell your solution

✅ Sell the problem by proving you know the buyer's world

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In sales, skepticism is our #1 objection. It's the biggest hurdle we have to overcome on a cold call.

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Reduce skepticism by showing the prospect that you speak with their peers. Show them that a conversation with you won't be a complete waste of time.

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⛔️ Bad way to open:

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"I'm calling you because we sell a contact center solution to a lot of other companies like A, B, and C. I wanted to see if it makes sense to talk about how we might be able to help you..."

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CLICK.

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That intro does NOTHING to show the prospect that you know their world. Or that you understand their problems.

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You don't even get a chance to sell a meeting with an intro like that.

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✅ Here's a much better way to open:

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"I'm calling because I speak with contact center leaders at companies like Nordstrom and Bloomingdale's—their #1 goal is reducing cost to serve. They want to reduce inbound call volume, but they're not able to diagnose the reasons why customers are calling in. They have no way to address the root cause behind their issues so they can either self-serve or eliminate the problem altogether. How does that compare to your world?"

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This intro builds massive credibility because it specifically articulates the prospect's status quo.

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That builds credibility. That earns you time.

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There are three key parts:

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- Social proof

- Problem

- Open-ended question

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