A crazy insight from our study of 85M+ cold emails with Gong and 30 Minutes to President's Club

A crazy insight from our study of 85M+ cold emails with Gong and 30 Minutes to President's Club

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We wanted to know exactly what cold email call-to-actions (CTAs) performed best:

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- Poor cold email CTAs: -44% impact on reply rates

- Good cold email CTAs: +28% impact on reply rates

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🚨 The Big "Aha" moment 🚨

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"Offers" outperform "interest-based CTAs" by 4x

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This is THE 2025 cold email data point everyone needs to pay attention to.

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An offer is NOT:

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- A free demo

- Gifts or gift cards

- A "meet and greet"

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Here are three offers you can add to your cold emails to increase reply rates by 28%:

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✅ Offer #1: Easy - Pitch The Blind Date

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Position who the buyer will be meeting with. Hype up the AE, sales engineer, or yourself.

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Example: A client of ours sells an automated welding solution

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Example email CTA:

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"Our welding solutions engineer, Paul, is working with Hitch manufacturers like CURT to help overcome the welder shortage and produce consistent, high-quality welds.

Interested in a quick intro?"

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✅ Offer #2: Medium - 1:Many Offers

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High-quality, reusable insights that feel tailored. Competitive benchmarks, industry research, or best practice guides.

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Example: We have a client that sells to a clinical ops solution. They surveyed dozens of clients in key areas around clinical trials.

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Example email CTA:

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"We ran a benchmarking analysis with a few of your peers like Ultromics and MEDRhythms find avg. study start times, drop-out rates, insights on how they shorten build times.

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Interested in seeing how you stack up?"

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✅ Offer #3: Hard - 1:1 Offers

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These are custom-tailored experiences or resources created specifically for the prospect. This works best at the enterprise & strategic levels.

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Examples:

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- A cyber risk analysis

- A benchmarking analysis

- A workshop

- A personalized audit of a website checkout flow

- Visiting and experiencing the brand firsthand, then sharing insights

- Offering free data, licenses, or pilots

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Example: An EdTech rep would use language like this when reaching out to school districts

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"We compiled a report of how WCUS stacks up against the top schools in WA & OR.

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Free next week to run through the report together?

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Tom

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P.S. If nothing else, you’ll see how other PNW school districts are minimizing student inequity and achievement gaps to increase student readiness and graduation rates.

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~~~

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Grab the entire Cold Email Data Report with Gong here:

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https://hubs.li/Q03tJSS10

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PS: This post is part of a 3-week hashtag#massagechallenge between Nick Cegelski, Armand Farrokh, and me. We're competing for a free massage (winner takes all based on total likes). The challenge ends when our cold email course drops on 07/21.

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