My face when a cold email starts with...

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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My face when a cold email starts with...

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⛔️ Can I send you lunch?

⛔️ Do you want to know how?

⛔️ My name is...

⛔️ At [company], we...

⛔️ I hope you're well...

⛔️ Apologies for...

⛔️ We recently launched...

⛔️ We work with...

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The problem: You're drinking too much of the company Kool-Aid

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And you know what, it's not your fault.

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During onboarding, you were told that your company is the best. That you're a category leader. You were conditioned to believe that prospects will meet with you because the company is so great.

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But your prospects don't give a sh*t about any of that.

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They care about themselves. And to stand out, you have to meet the prospect in their world first.

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- Their priorities

- Their goals

- Their problems

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It ain't your fault, but it's your responsibility to be better.

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Try doing the opposite by opening your emails with:

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✅ “Your _____”

✅ “What you _____”

✅ “Love your _____”

✅ “_____ was great…”

✅ "_____ stuck out..."

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Start every cold email with something about your prospects:

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- A risk from their 10-K

- An initiative from a quarterly or annual report

- One of their interviews

- One of their LinkedIn posts

- A problem you can see on their website

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If you want meetings with enterprise execs, put in enterprise effort.

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Agree or disagree?

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P.S. Our cold email course with 30 Minutes to President's Club is LIVE. This is the most actionable course out there on how to use cold email to land high-quality meetings.

This week only, we’re offering $50 off the course to celebrate launch week.

Grab the course here: https://www.30mpc.com/course/cold-email-course

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Ready to chat?

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You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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