The future of cold calling

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The future of cold calling is:

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⛔️ Booking live meetings

✅ Effective voicemails

✅ Persuasive AI screening

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The data doesn't lie.

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Cold call pick-up rates ain't going up. It's at 5.4% and is declining substantially every year.

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Reps who make cold calls + leave voicemails more than triple their cold email reply rates.

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And now we're in the era of engaging with AI phone screeners.

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✅ The Magic Combination: Relevance + Social Proof

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Social proof increases cold email reply rates by 41%. The effect is similar with voicemails.

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Your prospect has two questions when reading voicemail transcripts:

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- Is this relevant?

- Is this credible?

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Make sure you answer both of those questions.

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✅ Triple cold email reply rates with this voicemail script

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Don't ask for a callback. Point the prospect to your email.

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Front-load every relevant part of your VM first.

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The formula: [relevant attention grabber] + [social proof] + [CTA]

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"Saw a big problem on your website. Similar to our work with The North Face and Columbia. You're missing an express check out option that's cutting cart conversions by 25%+. Sent you an email with more info. Subject line is: "express checkout." It's Jason. No need to call back. Subject line is "express checkout."

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✅ Use a similar formula for AI phone screeners

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Just make it shorter.

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"With the upcoming FAPI study approval, I imagine reducing study start times is a focus. Had a few ideas we're helping A & B with that could be helpful. My name is Jason."

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~~~

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Want more tips like this to increase cold email reply rates?

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Join me and 30 Minutes to President's Club for a cold email clinic on 7/16.

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Register here: https://hubs.li/Q03ssTfY0

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P.S. Gong helped us pull 85M+ cold email data points to tell you exactly what's working in 2025. We'll share it all with you.

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Ready to chat?

Our programs aren’t for everyone. Book a call with us if your sales org has any of these goals below.
You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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