Meeting show rates: 72.5%+ is the golden standard

Meeting show rates: 72.5%+ is the golden standard

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Here's Gong's latest analysis with 30 Minutes to President's Club on show rates:

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🔴 - 56.9%

🟡 - 57-72%

🟢 - 72.5%

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You're leaving massive amounts of revenue on the table if prospects aren't showing up to meetings.

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Here's how to fix this problem:

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✅ 1) Should the meeting have been set in the first place?

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- Strong ICP fit

- The right persona

- A problem worth exploring

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If they don't meet that criteria, don't set the meeting

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✅ 2) Make it easy

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Leverage best practices from executive assistants:

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- Convert to their timezone

- Manually suggest days/times

- Provide a meeting link

- Let them know you're happy to work with their EA

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✅ 3) Phone confirmations

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- Get the prospect to accept the invite live, on the phone, while you have them: "Sometimes these end up in spam. Would you mind quickly accepting the calendar invite on your end to make sure it went through?"

- Text them a confirmation

- Double down on the agenda for the meeting and what's in it for them

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✅ 4) Customer-centric calendar invites/agendas

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Don't label things in a way that makes you look like a vendor.

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Meeting Title example:

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"Demo with Outbound Squad" looks like a sales call

"AE self-sourcing + PipeGen" is more like an internal invite

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~~~

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If you're dealing with no shows, take an idea or two from this list and try it.

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How else do you prevent no shows?

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P.S.

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Join me, Colin Specter, and Calvin Flax next Wed 8/27 for a free training on cold calling. You’ll get tons of data-backed tips to help you land more meetings from the phone.

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Register here: https://hubs.ly/Q03B6wgP0

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