The next 2-3 months will make or break your year. Here's a strategy for getting off to a strong start in H2

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The next 2-3 months will make or break your year. Here's a strategy for getting off to a strong start in H2

👇

⛔️ Bad strategy: Keep working account list from top to bottom
✅ Good strategy: Cherry-pick the top 20%

The 80/20 rule is your best friend if you want a quick start to the new year.

☑️ 1/ Analyze the deals you worked with in H1:

↳ What were the top two industries where you won the most?
↳ For the closed/won deals, what personas was the first meeting with?
↳ For the closed/lost deals, what made them a bad fit?
↳ What size were the companies?
↳ Were there patterns in specific department headcount or growth?
↳ What triggers did they have in common?

💡 Key Action: Let your past successes determine where to spend your future efforts. Prioritize where you're more likely to win.

☑️ 2/ Make a list of closed/lost deals to re-approach:

↳ Timing was bad
↳ Contract renewal dates are coming up
↳ Missing features or capabilities
↳ Didn’t get access to power
↳ Lost to a competitor
↳ Lost to no-decision

💡 Key Action: Your buyer's circumstances can change dramatically in 3-6 months. Nurture and re-work your best deals.

Pro tip: If you never got access to power, start there.

☑️ 3/ Add your accounts into Sales Navigator, and run these searches:

↳ Accounts with prospects who are past employees of current clients
↳ Accounts within industries where you have the most success stories
↳ Accounts with newly hired executives that match your personas
↳ Accounts with good emails/phone numbers of your ideal personas
↳ Accounts with ideal triggers (hiring, etc.)
↳ Accounts where you have intro opportunities through teamlink
↳ Accounts where your leadership has connections
↳ Accounts where you have 1st-degree connections
↳ Accounts with contacts in your local geography
↳ Contacts who follow your company on LinkedIn
↳ Contacts you’ve had past interactions with on LinkedIn
↳ Contacts who are newly promoted into a leadership position

💡 Key Action: Cold outbound is the path of most resistance. Prioritize warm-ish outreach when possible.

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Make the second half of the year about going narrow and deep—not wide and shallow across your accounts.

You can run a lot of this analysis using ChatGPT.

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You need to pivot to outbound and reduce reliance on marketing.
You need to move up-market to land larger logos.
You need AEs to excel at self-sourcing their own opportunities.
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