Sales Enablement hot take: Front-line managers are the end-customer, NOT THE REP

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Sales Enablement hot take: Front-line managers are the end-customer, NOT THE REP

Jonas Master, VP of Sales Enablement at Rippling, thinks of it like this:

"One enablement covers 100+ sellers. A manager might cover 5-10. Who's got a better chance at creating long-term impact and change? Who spends more time with the sellers? The goal is to activate and turn the front-line manager into the force multiplier."

Couldn't have said it better myself.

Front-line managers need to be a part of the co-creation process for every enablement initiative. Bring them into the process. Turn them into advocates.

Then feature them in the enablement sessions.

That's how you create long-term change and results across the broader org.

This approach has helped Rippling scale from 600 to 1,800+ reps in the last three years. And grown their enablement team from 6 to 36.

The front-line manager is the end customer, not the rep.

Who's with me?

Catch the full episode with Jonas Master here.

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