I'm done playing small with Outbound Squad

I'm done playing small with Outbound Squad.

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I was given terrible advice a few years ago:

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"Jason, you'll regret building a team...stick to just yourself"

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"Your clients will only want to work with you"

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"I tried building a team and would 100% recommend against it"

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To be honest, I had those same thoughts myself. It was scary enough to leave my job back in 2012. And then to spend four years consulting (a fancy way of saying I failed 5x to launch a proper business)

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2012 — Quit my job

2012-16 — Fail to launch five businesses

2016-2019 — My wife and I start an SDR agency (a brutal business to run)

2019-2020 — Pivot into consulting (AKA doing anything sales-related we could get hired for)

2020-2024 — Diversify what we sell: 1:1 coaching, courses, team programs, sponsorships, etc

2024-Present — Say f*ck it to everything but working with sales teams

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Until 2024, we ran pretty lean with me doing all the marketing, sales, and client delivery. And help from a small team to pick-up the admin (thanks Britnie, Marga, and Lica)

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And you know, it wasn't bad. We ran a lean $1M business for a few years in a row.

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But I'm a sales/marketing leader. I missed having more people on the team.

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Fast forward to today:

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We've had the privilege of working with great companies like Shopify & iHeartMedia.

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Our avg. client increases qualified opps/pipeline created by 20%+ within 90 days.

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Clara Johnson is our Head of Client Transformation. She leads our delivery team. Previous top rep/leader at Outreach, Catalyst.

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Amanda Long just joined full-time today as one of our Pipeline Consultants. She's led engagements with iHeartMedia, Optimizely, and more.

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Aaron Milner 📈 helps lead client engagements when he's not crushing it at Orum 🥇.

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Britnie Ben-Porat is our Chief of Staff and leads the back-office team to make sure our operation runs smoothly.

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Oh, and we can get this all done in a 4-day workweek 🤙

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We have big things coming this year and next:

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- We're launching the first and only outbound methodology

- I'm writing a book and planning a launch for next year

- We're going to conduct a study of 1,000 reps across our best clients to analyze top outbounders

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We're done playing small. There are too many sales teams running the "more volume" outbound playbook from 2018. And we want to help them.

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LFG

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