The over-titling problem in sales...you've seen it

What’s a Rich Text element?

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

The over-titling problem in sales...you've seen it

The CRO of a sales org with zero reps.

The SVP of Sales who's doing double duty as a front-line manager

The Sales Director that's a rep

Look, I'm guilty too. My job title is CEO, and I do all the sales and marketing at Outbound Squad. And have a small (but mighty) team of 6.

Russell Mikowski talked about this problem in the Pavilion CRO School last week.

Companies over title because they can't afford to compensate properly. Long-term, it creates issues with equity banding, salary expectations, decision-making scope, etc. It can become a real problem.

But the upside? You get talent you might not otherwise. And buyers might feel special meeting with a Sales Director vs. an Account Executive.

He had two fixes that I thought were great ideas:

✅ 1) Pair a retitling exercise with salary corrections

Walk titles backward while giving raises to people who are under-market. You're giving something while taking something away.

✅ 2) Use the "aspirational resume" framework

For select individuals only. Pull them aside in one of your four monthly 1:1s, and map out what they actually need to accomplish to genuinely earn the higher title. Show them you have their best interest in mind.

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What are your thoughts on over-titling? Have we gotten carried away?

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