Many of you are using the most INSINCERE cold call opener (and your prospects hate it)

Many of you are using the most INSINCERE cold call opener (and your prospects hate it)

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"How's your day going?"

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Let's be real. You don't give a sh*t about how your prospect's day is going. You just don't.

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That's why you shouldn't ask this question.

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"But Jason, it's rude not to ask how their day is going."

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Really? You think the prospect actually cares about niceties?

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Let's be real: most of your prospects can't wait to get off the phone with you. And if it were more socially acceptable, they'd tell you to f*ck off and hang up on you.

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Okay...vent over.

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So what should you do instead of asking how the prospect is going?

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Make it really hard to hang up on you:

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- Social proof: You work with their peers

- Knowledgeable: You understand their world

- Not needy: You don't need anything from them

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Here are 5 example openers that are working like crazy right now:

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✅ 1) The Classic: "Hi David, it’s Jason. I know I’m catching you in the middle of your day. Mind if I take a quick moment to share why I called you specifically?"

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✅ 2) The Gong opener: "Hi David, it’s Jason with Outbound Squad. I don’t suppose I caught you at the WORST time, did I?” (a smile and slight chuckle are key with this one)

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✅ 3) Front-loaded relevance: “Hi Jessie, I’m calling about all the hiring it looks like you’re doing in Canada right now. Oh, by the way, it’s Jason with Outbound Squad. Do you have a minute? I promise to be brief.”

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✅ 4) Armand Farrokh’s opener: “Hey Heather, we work with a few other HVAC contractors in Texas. It's Jason at Outbound Squad. Have you heard our name tossed around?”

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✅ 5) Disarmingly Blunt: “Hi Chelsea, it’s Jason. You're going to hate me. I’m cold-calling you, so please feel free to hang up on me if you need to. Was just hoping I could have 30 seconds to explain why I was reaching out?”

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~~~

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Stop asking prospects how their day is going.

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